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| VIEW EVENT INFORMATION: Starbucks |
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Why Starbucks’ Order And Pay Is More Than Milk Froth |
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About the organization Starbucks:
Type: Business
Sub-Types: Shop, Coffee Shop, Chain, Coffeehouse Chain, Website, Application Software, Telecommunication, Telecommunication Software |
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Notable Organizations: Starbucks, Techcrunch
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| There was a time when mobile content was king. Consumers sought ringtones and java games, despite their appalling user experience. Then came smartphones and apps, and, in terms of content, everything changed. For savvy brands, mobile content has moved well beyond creating a vanity app to the primary way to engage consumers. |
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