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| VIEW EVENT INFORMATION: Victoria's Secret |
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Could The Victoria's Secret Fashion Show Be Headed To Shanghai? |
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About the organization Victoria's Secret:
Type: Business
Sub-Types: Apparel, Beauty, Clothing, Cosmetics, Fashion, Lingerie, Online Store, Store, Womenswear, Style, Website, Retailing Agent, Shoes, Footwear |
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Notable Organizations: Victoria's Secret, Refinery29
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| If you follow Victoria's Secret's gaggle of go-to models on social media, you know they're Instagramming all over Shanghai at the moment, in honor of the lingerie giant's first flagship in mainland China. It seems the team is doing more than just sightseeing on this trip, though: Apparently, Victoria's Secret is making moves to stage its annual Fashion Show in Asia.
According to WWD, the Ohio-based retailer will reportedly host its notoriously over-the-top, televised catwalk in Shanghai in 2017. Last year, the Victoria's Secret Fashion Show took place in Paris, and has traveled to London, Cannes, Los Angeles, and Miami in the past.
The alleged decision to move the show to mainland China isn't totally surprising, seeing as Victoria's Secret has been plotting its entry into the highly profitable Asian market for some time now. (The brand has a string of beauty- and accessories-only stores across the region, which debuted over the summer of 2015, and is only now opening stores that sell actual lingerie). How tactfully the company would theoretically execute this stunt, however, is in question — after all, Chinese consumers weren't too impressed with the attempted cultural homage (which included Angel Elsa Hosk wearing a a dragon wrap) that was woven into the opening of the 2016 show, Jing Daily reported.
Right now, models Alessandra Ambrosio, Josephine Skriver, Sui He, and Ming Xi are embarking on a tour of the brand-new stores the retailer's opening across China. The group was on-hand to cut the pink ribbon at Victoria's Secret Shanghai flagship — and, seemingly, have already found the perfect vista to serve as a backdrop for pre-show selfies, should the 2017 glittery runway take them to China once again. So, basically, they're ready. |
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