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Google Assistant And Amazon Alexa Clash At Mobile World Congress |
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About the organization Google Assistant:
Type: Business
Sub-Types: Application Software, Website, Computer, Computer Software, Telecommunication, Telecommunication Software, Search Engine, Messaging |
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Notable Organizations: Google Assistant, Techcrunch
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| When Google launched Home at I/O back in May, the software giant was clearly gunning for Amazon Echo. In 2017, however, it’s Amazon that’s begun elbowing in on Google’s territory. At CES, Huawei announced plans to launch Alexa on the US version of its Mate 9 handset.
This week at Mobile World Congress, Motorola followed suit, inviting Amazon on stage to help unveil a partnership that will bring the company’s smart home assistant to its hardware moving forward, including, most notably, a Harman Kardon speaker Mod concept for the Moto Z that essentially transforms the phone into a portable Echo.
That same day, Google had a big announcement of its own: Assistant was getting a far wider mobile rollout, with the company bringing its AI to Android 6.0 and 7.0 devices featuring Google Play services. It’s a big step for a roll out that began life modestly with availability on the Pixel handset back in October.
Google’s decision to be deliberate as it prepped its software for the wider Android ecosystem left open a window and Amazon stepped right through. And it’s no doubt been difficult for Google to cede ground on its own operating system after pouring so many hours on a system designed to tie together its myriad services.
In a conversation TechCrunch, however, Google Assistant product lead Gummi Hafsteinsson said that the company welcomes the added competition. “I think it’s up to the user to pick,” he said this week at Mobile World Congress. “Hopefully that should be the case with any product they want to use. If you have a phone with Google Assistant, our goal would be to make it possible for users to have access if they want it.” |
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