|
| VIEW EVENT INFORMATION: Disney |
|
 |
Disney Just Launched The New Mobile-only Version Of Club Penguin |
|
|
|
|
|
|
About the organization Disney:
Type: Business
Sub-Types: Entertainment Production, Entertainment Promotion, Event Production, Event Promotion, Media, Mass Media, TV Channel, Cable TV Chanel, Internet, Website |
|
Notable Organizations: Disney, Techcrunch
|
|
| Club Penguin Island, the mobile-only replacement for the original Club Penguin (which shut down last night) has launched.
Started in 2005, Club Penguin was one of the first successful virtual worlds for children and, as they grew up, teens and adults. At its peak the platform had 200M users, and a few months ago was still seeing upwards of 5M visitors to the Club Penguin website each month. The game was bought by Disney in 2007 in a deal valued at $700M.
While Club Penguin launched a mobile app a few years ago, it was essentially just a port of the desktop version – it was still 2D and wasn’t really optimized for mobile.
The version launching today is a total rebuild of the game, featuring 3D graphics, which is a first for the franchise. As someone who played the old 2D Club Penguin more than a decade ago, it was great to see how the brand was able to implement an engaging 3D environment while still maintaining the old look and feel of Club Penguin.
The new version also adds things like quests and the ability to design your own clothing – things that have been common in MMORPGs for a while, but notably absent from Club Penguin. |
|
|
| Leave Comments: |
|
|
|
|
|
