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| VIEW EVENT INFORMATION: Gucci |
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Gucci's Now The Number One Choice For Style-conscious Rappers |
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Status: Available Now!
Type: News
Date: Friday 4 August 2017, 12:00 AM
Media: Mixmag
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About the organization Gucci:
Type: Business
Sub-Types: Fashion, Chain, Store, Beauty, Cosmetics, Womenswear, Style, Fashion Accessories, Makeup, Fragrance, Perfume, Apparel, Clothing, Menswear, Manufacturing, Shoes, Footwear |
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Notable Organizations: Gucci, Mixmag
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| After crawling its way back to cool, the Italian brand is no longer just for the super-rich.
Skepta may have boasted he lobbed his Gucci gear in the bin but, really, he’s flying solo. Right now, Gucci is the new Givenchy. By which we mean, any self-respecting rap fashion-connoisseur into their high-end labels is all over it. 2 Chainz regularly walks the red carpet in the brand’s £4,000 denim jacket. A$AP Rocky (pictured) lounges about in full Gucci ensembles (a women’s floral silk robe, to be exact). Future not only raps about the Italian fashion house (“I just fucked your bitch in some Gucci flip-flops”) but is also very into their blue silk bomber.
So, yeah, Gucci’s very much A Thing now. But it wasn’t always like this. When most people think of Gucci, they think of the (former designer) Tom Ford era: slinky dresses, G-string filled ads. It was all about an unobtainable jet-setter lifestyle. But in January 2015 they hired a new creative director. Alessandro Michele went from a back-of-the-house veteran (having worked under Ford and Frida Giannini) to ruler of one of the world’s largest fashion houses. Under his guidance they’ve swapped nautical, sexy vibes for vintage styling, mink coats, florals and a focus on the iconic double-G logo. He’s embraced all things weird, out-there and kitschy. Imagine deep-diving into a particularly glamorous Wes Anderson film and you’re half-way there. |
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