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| VIEW EVENT INFORMATION: Soundcloud |
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Twitter’s Music Strategy: No App, Just Better Listening |
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About the organization Soundcloud:
Type: Business
Sub-Types: Audio Hosting Agent, Website, Application Software, Internet, Telecommunication, Telecommunication Software, Hi-Fi, Hi-Fi Software |
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Notable Organizations: Soundcloud, Techcrunch
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| Music is a special kind of content, and people discover it on Twitter. That’s why building a music experience outside the main Twitter app was a boondoggle, and treating music like any other piece of media within Twitter sells it short. These insights have led Twitter to a better strategy since killing off the Twitter Music app, according to a source at the company: Just improve the… |
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