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VIEW EVENT INFORMATION: Walmart |
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@WalmartLabs Buys Adtech Startup Adchemy, Its Biggest Talent Deal Yet |
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About the organization Walmart: Type: Business Sub-Types: Store, Retailing Agent, Chain, Shop, Website, Internet, E-Commerce, Online Store, Application Software, Finance |
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Notable Organizations: Walmart, Techcrunch |
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@WalmartLabs, the retailer’s Silicon Valley-based innovation lab and R&D center, has now made its twelfth acquisition with the purchase of e-commerce technology company Adchemy, its biggest deal yet in terms of people. Founded in 2004, and backed by nearly $120 million in outside funding, Adchemy had experimented with a number of business models over the years. And though it had… |
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