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| VIEW EVENT INFORMATION: H&M |
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H&M's New Conscious Exclusive Collection Here For All Your Party Dress |
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About the organization H&M:
Type: Business
Sub-Types: Store, Apparel, Footwear, Clothing, Lingerie, Menswear, Shoes, Shop, Retailing Agent, Womenswear, Website, Online Store, E-Commerce, Chain |
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Notable Organizations: H&M, Refinery29
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| Aside from the floor-length gown made of Bionic yarn that H&M announced last month, this year's Conscious Exclusive collection, debuted today and available for purchase on April 20th, includes a full range of women's, men's, and children's styles along with the introduction of fragrance, in the form of a set of unisex organic oils. Prices are just slightly on the higher end of H&M's spectrum, ranging from $34.99 for earrings and $49.99 for bags and tops to up to $249 for the sequin or tulle dresses (and for that Bionic gown, of course). But considering it's a collection designed for special occasions, the pieces feel more elevated and special than H&M's usual affinity for basics.
“For this year’s Conscious Exclusive collection at H&M, we thought not only about the look of the pieces, but also how they feel and sound. It’s a collection to please all our senses, and also our desire to be sustainable in everything we do,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director. This is embodied, for example, by a recycled-polyester cocktail dress covered in sequins, as well as quirky, oversized statement earrings created from recycled glass and plastic — it all combines style and sustainability in a way that'll make you excited to wear every piece in the range. |
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