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| VIEW EVENT INFORMATION: H&M |
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H&M Is Launching An Entirely New Brand — But There's A Catch |
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About the organization H&M:
Type: Business
Sub-Types: Store, Apparel, Footwear, Clothing, Lingerie, Menswear, Shoes, Shop, Retailing Agent, Womenswear, Website, Online Store, E-Commerce, Chain |
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Notable Organizations: H&M, Refinery29
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| A lot of exciting news is coming from the fast fashion realm: First, Uniqlo announced it's teaming up with celebrated British brand J.W. Anderson this fall; now, Business of Fashion reports that H&M Group is launching a brand-new fashion and homeware retailer called Arket.
The new store, which will add to the conglomerate's growing roster of brands (which already includes its namesake H&M, COS, & Other Stories, Cheap Monday, Monki and Weekday), will be a "modern-day market" that stocks both its own selection of womenswear, menswear, and children's wear as well as items from other, non-H&M-affiliated labels, according to BoF. The pricing will be between the H&M and & Other Stories range, with men's shirts starting at $42 and apparel topping at about $124. |
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