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| VIEW EVENT INFORMATION: Bumble |
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Bumble Is Launching Video Stories To Show More Of Your match |
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About the organization Bumble:
Type: Business
Sub-Types: Website, Application Software, Social Networking Agent, Telecommunication, Telecommunication Software, Online Dating, Geolocation |
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Notable Organizations: Bumble, Techcrunch
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| Bumble will soon release BumbleVID, which will allow users from across the dating platform to create a story with unlimited 10-second videos, which will each delete after 24 hours.
Here’s how it will work. Users record 10-second videos from directly within Bumble. These videos then post to their profile, and can be viewed by anyone who comes across their profile while swiping. You can also draw on these video, and eventually the dating app will introduce features to add additional depth to your video – like filters, location tagging, etc.
You can also add pre-recorded videos, but only ones taken in the last 24 hours, and they will be marked with an indicator saying they weren’t added “live”. And just like on Instagram and Snapchat, you’ll be able to see how many people saw your videos and who the people were.
In addition to being shown on each person’s profile when you’re swiping, the videos will be shown on the connections and conversations page – so you can see the video stories of anyone you are talking to, as well as the stories of people who you’ve connected with but haven’t started talking to.
The feature will launch in the next few weeks, and be available for everyone who is photo verified on the platform. The company had a bit of a setback with photo verification, mainly due to a response that exceeded their ability to verify every picture by hand. But they are now re-rolling out the feature on a limited scale, and expect it to be fully available soon.
Whitney Wolfe, cofounder and CEO of Bumble, explained that video had been on the company’s radar for a long time – but that the foray into video is much riskier for a company that connects strangers, instead of a company that connects friends (like Instagram and Snapchat). Nevertheless, Wolfe explained that after 2 years it was time for Bumble to add video, especially when video has become a part of every other major social platform. |
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