|
| VIEW EVENT INFORMATION: Youtube TV |
|
 |
Google’s Cord Cutter App YouTube TV Reaches 2 Million Downloads |
|
|
|
|
|
|
About the organization Youtube TV:
Type: Business
Sub-Types: Website, Internet, Streaming Agent, Video On Demand, Application Software, Telecommunication, Telecommunication Software, Audio Hosting Agent, Video Hosting Agent |
|
Notable Organizations: Youtube TV, Techcrunch
|
|
| Approximately 2 million people have installed the YouTube TV app, Google’s live TV service aimed at a younger generation of cord cutters, as well as those who never signed up for traditional pay TV in the first place. That download figure comes from app store analytics firms Sensor Tower and App Annie, which both also noted that installs are evenly split between iOS and Android devices.
Of course, 2 million downloads doesn’t necessarily translate into subscribers — many users may have simply installed the app out of curiosity; others could be on free trials that never convert to paid subscriptions.
Still, it’s a number that should give YouTube TV competitors — in particular, telco rivals — pause. YouTube TV is the youngest arrival in the over-the-top live TV space, and it’s growing rapidly.
Sensor Tower said that YouTube TV added about 700,000 new installs of its app since its announcement last week that it was entering several new U.S. markets, tripling its footprint.
Yes, that’s right — YouTube TV has 2 million installs and isn’t even available across all of the U.S. at this point.
That’s a promising start for a newcomer in this race, even if many of those are still trial customers.
That’s not to say YouTube TV is without serious competition.
This April, YouTube TV entered a crowded market, where numerous services compete to deliver live TV to consumers over the internet. Before YouTube TV arrived, Dish’s Sling TV, Sony’s PlayStation Vue and AT&T’s DirecTV Now were battling for cord cutters’ attention. Following the launch of YouTube TV, Hulu rolled out its own Live TV service. And this week, Comcast said its Xfinity Instant TV service could hit the U.S. before the end of the year. |
|
|
| Leave Comments: |
|
|
|
|
|
