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| VIEW EVENT INFORMATION: BBC |
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The New Taster VR App Brings VR Content From The BBC To Your smartphone |
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About the organization BBC:
Type: Business
Sub-Types: TV Channel, Radio Channel, Internet, Internet Service Provider, Website, News, Media, Mass Media, Online News, Press, Online Press, Application Software, Telecommunication, Telecommunication Software |
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Notable Organizations: Techcrunch, BBC
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| The BBC today released a new mobile application that will allow it to experiment with transforming BBC content into VR experiences. The app, called BBC Taster VR, comes from the broadcaster’s testing ground for new ideas, Taster, and uses technology from EEVO to publish videos in a VR format. Initially, Taster VR only offers a couple of projects, one of which is 360 video from the popular nature documentary, Planet Earth II.
In the Planet Earth VR story, David Attenborough guides viewers through six of Planet Earth’s most amazing destinations, explains the BBC Taster website. It also allows viewers to choose their own path through the story.
In addition to interactive 360 degree videos, the broadcaster says it will roll out other projects in the future featuring animated VR, dynamic binaural audio, and branching narratives. The latter is an area Netflix recently delved into, as well, with its launch of “choose-your-own-adventure”- style programing on its service. These videos offer a way for viewers to take control over the narrative, and are the sort of experiences that couldn’t have been offered via traditional TV.
The only other piece of content in the new Taster VR app at launch is a trailer for the upcoming BBC Three feature-length documentary, “One Deadly Weekend in America,” which focuses on gun crime. This trailer was developed by BBC Three in collaboration with VR studio, Parable VR.
With the launch of the new app, BBC Three controller Damian Kavanagh will also now serve as editorial lead for BBC Taster going forward, the broadcaster says – a role which will see him working closely with BBC’s Research & Development arm. |
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