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| VIEW EVENT INFORMATION: Sephora |
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Sephora Just Launched Its Own Reddit |
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About the organization Sephora:
Type: Business
Sub-Types: Shop, Store, Chain, Cosmetics, Online Store, Perfume, Consumer Goods, Accessories, Beauty, Fashion, Fashion Accessories, Fragrance, Makeup, Retailing Agent, Style, Bodycare, Haircare, Skincare, Nailcare |
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Notable Organizations: Sephora, Refinery29
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| There are two types of people in the world: those who don't know what a serum is and those who have two drawers full of glass jars, tubs, and bottles of them (and that's only one tenth of your entire skin-care routine). If you fall into the latter camp, then Sephora just launched an online feature that turns your beauty fandom into an interactive community. Think Reddit, but strictly for topics like how to erase acne scars.
The Beauty Insider Community is an extension of your Beauty Insider profile, with never-ending chat rooms and forums that we could get lost in for hours.
There are already 40 boards with 1,000 plus active users in each, discussing everything from Kat Von D's newest fragrances to product sneak-peeks that are about to drop at Sephora any minute.
There are several ways to interact with your fellow Beauty Insiders on the homepage, but one of the coolest is the gallery. Customers can post photos of their beauty looks with the steps of how they achieved that specific cat-eye or cut crease, links to the products available at Sephora, and a full review of each. If you ever wanted to be an Instagram makeup star, this is your chance. |
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