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| VIEW EVENT INFORMATION: Google Home |
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The Battle For The Post-digital world |
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About the organization Google Home:
Type: Business
Sub-Types: Search Engine, Hi-Fi, Hi-Fi Hardware, Telecommunication, Telecommunication Hardware, Hi-Fi Software, Telecommunication Software, Computer, Computer Software |
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Notable Organizations: Google Home, Techcrunch
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| Marketing in a post-digital world was a major theme of the 2016 Forrester Research Marketing Forum. At the event, analyst Carl Doty defined the post-digital world as one in which digital is embedded in our daily lives. In that context, he described the evolution of marketing: pre-digital marketing meant using mass media in a one-to-many approach; digital marketing was about data-driven… |
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