VIEW EVENT INFORMATION: Bang & Olufsen
Bang & Olufsen’s New $20,000 TV Is Basically A Sculpture
APR
9
Status: Available Now!
Type: News
Date: Tuesday 9 April 2019, 12:00 AM
Media: Curbed

SOURCE
About the organization Bang & Olufsen:
Type: Business
Sub-Types: Hi-Fi, Hi-Fi Hardware, Consumer Electronics, Electronics, Electronics Hardware, Telecommunication, Telecommunication Hardware, Audio Accessories, Audio Equipment
Notable Organizations: Bang & Olufsen, Curbed
Lately it seems that TVs have crossed the line from gadget to furniture. Sure, they’ve always been part of the living room landscape, but as Bang & Olufsen’s new Beovision Harmony TV shows, televisions no longer need be eyesores—they’re design pieces in their own right. Like Samsung’s Frame and LG’s rolling screen, Bang & Olufsen’s new $20,000 TV debuting at Milan Design Week 2019 reimagines how the gadget can work and look in a room. When turned off, the 77-inch OLED screen crouches behind two oak and aluminum-banded panels that are, in fact, the TV’s sound system. Turn it on, and the panels fan outward like wings and the TV glides upward into an optimized viewing position. ”With Beovision Harmony, we wanted to create a meaningful object for interior that reduces the visual presence of the TV and transforms it into something that people will develop an emotional attachment to,” John Mollanger, Bang & Olufsen’s vice president of brand and markets told Dezeen.
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