Instagram may prove a valuable platform for advertisers. Instagram released its first results on ads since they began appearing November 1st. Brands saw average ad recall up 32% while brand message awareness was up 10% across four campaigns, with Levi’s reaching 7.4 million US 18-34 year olds in 9 days while Ben & Jerry’s reached 9.8 million US 18-35 year olds in 8 days.
