|
| VIEW EVENT INFORMATION: Instagram |
|
 |
Instagram Offering Essential Ad Tools |
|
|
|
|
|
|
About the organization Instagram:
Type: Business
Sub-Types: Website, Picture Hosting Agent, Video Hosting Agent, Application Software, Telecommunication, Telecommunication Software |
|
Notable Organizations: Instagram, Techcrunch
|
|
| Facebook-owned Instagram is making itself more advertising-friendly today with the rollout of a suite of business tools aimed at brands which offer insights and analytics related to their use of the image-sharing network. Included in the suite are tools that show a business’s reach and impressions, as well as engagement, plus the performance of paid ad campaigns.
Specifically, businesses are being offered a dashboard interface for tracking their performance, where they’ll have tabs for things like “Account Insights” and “Ad Insights,” the latter which shows the analytics for things like impressions, reach and frequency as it related to ad campaigns and individual ads. |
|
|
| Leave Comments: |
|
|
|
|
|
