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Yes, Instagram Plant Porn Is A Thing Now |
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About the organization Instagram:
Type: Business
Sub-Types: Website, Picture Hosting Agent, Video Hosting Agent, Application Software, Telecommunication, Telecommunication Software |
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Notable Organizations: Instagram, Refinery29
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| Houseplants are surprisingly not on the long list of things millennials seem to have "killed," at least not according to several recently published trend pieces that feature young people who've turned their apartments into Instagrammable #urbanjungles.
That's right: Instagram plant porn is the latest thing soothing us and shielding us from the cold, cruel world. Accounts like @BoyswithPlants are the new "hot guys reading," with hashtags like #monsteramonday and #plantgang.
There are facts behind this verdant madness, too. The 2016 National Gardening Report found that 5 million out of the 6 million Americans who had gotten into gardening that year fell into the 18-to-34-year-old demographic. And 37% of Americans grow herbs and plants indoors.
"They’re not particularly expensive, and it’s another way to have something to look after," Annie Dornan-Smith, a 22-year-old who lives in London and says she probably has close to 50 plants, told The Washington Post. Dornan-Smith has published a book called House Jungle, an illustrated guide to caring for your Instagrammable houseplants.
And yes, the "Instagrammable" part is key. It's the monstera, fiddle-leaf, and, of course, succulent varieties — including cacti and aloe vera — that do best among millennial indoor gardeners; they are prettier and, in many cases, harder to kill.
Maybe the trend stems from a desire to be more at one with nature and get back to our roots, like the rustic-wedding trend of the early 2010. Or maybe, it's the desire to grow something of our own, when many of us can't afford homes thanks to the financial crisis and are increasingly opting out of having kids.
"[A] leading theory is that plants make us feel like grown-ups," Jazmine Hughes writes in an essay about her houseplant — named Michelle Obama — for The New York Times Magazine. "When the traditional signs of adulthood — marriage, homeownership, children — are delayed or otherwise out of reach, it’s comforting to come home to something that depends on you." |
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