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| VIEW EVENT INFORMATION: Instagram |
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Instagram Tests Letting Users Post Stories Directly To WhatsApp |
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About the organization Instagram:
Type: Business
Sub-Types: Website, Picture Hosting Agent, Video Hosting Agent, Application Software, Telecommunication, Telecommunication Software |
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Notable Organizations: Instagram, Techcrunch
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| Last October, Facebook extended the usage (and flexibility) of Instagram Stories — the Snapchat-like feature that lets you patch together photos and videos into a slide show — by making it easy to directly post a Story to Facebook. Now Facebook is looking at how to bring WhatsApp into the fold.
TechCrunch has learned and confirmed that the company is now running a test to let users post their Instagram Stories directly to WhatsApp, as a WhatsApp Status, a corresponding Snapchat-like feature in the latter messaging app where decorated photos, videos and GIFs can be posted with encryption, disappearing after 24 hours. An Instagram Story posted as a WhatsApp Status also becomes encrypted like the rest of WhatsApp.
“We are always testing ways to improve the experience on Instagram and make it easier to share any moment with the people who matter to you,” a spokesperson said.
From what we understand, the feature is currently being tested with a small number of users.
It’s based on publicly available code that WhatsApp makes available to integrate WhatsApp messaging with third-party apps on the web or on Android. Users get an option to tap to share to WhatsApp from the Instagram sharing screen, but they still have to press “send” in WhatsApp to post the story.
The reader who tipped us off on it is based in Brazil, where a local blog has also been reporting several sightings in the wild, one of which (on Android) is pictured here, with the Instagram Story on the left, and the WhatsApp Status cross-posted on the right (note the Instagram icon in the corner). |
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