New Creative Director Of Nike Spring 2017
Status: Available Now!
Type: News
Date: Thursday 12 January 2017, 12:00 AM
Media: Mixmag

About the person FKA Twigs:
Art: Music
Genres: Electronic, Trip Hop, Electronica, Dream Pop, Electropop, Art Pop, Experimental, PBR&B, Chill Out, Lounge Music, Downbeat, Downtempo, Experimental Electronic, Experimental Electro, Electro, R&B, Alternative, Alternative R&B, Alternative Pop, Indie, Indie R&B, Indie Pop, Indie Electronic, Indie Electro, Indietronica, Swing, Ethereal Wave, Abstract, Glitch, Dubstep, Dubtronica, Leftfield, Broken Beat, Soul, Soulful Pop
Notable Organizations: Mixmag
FKA Twigs has just been named Nike's new creative director for the brand's spring 2017 campaign. The British artist, marked by her exuberant style, previews her upcoming vision with the release of a new video titled do you believe in more? The piece, directed by FKA with score production by Oneohtrix Point Never and Motion Graphics, is a two-minute clip showing off elements of modern dance and Nike's upcoming Zonal Strength Tights collection shot in Mexico City. Elaborating on her excitement, FKA Twigs explains: "When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves. I put together a cast of 12 incredible athletes to show it's about what you you train. It's about how those things help your movement."
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