HBO Made Dominique Druckman A Fake Influencer. What Happens Now That Her Followers Know?
Status: Available Now!
Type: News
Date: Wednesday 3 February 2021, 12:00 AM
Media: Refinery29

About the organization HBO:
Type: Business
Sub-Types: TV Channel, Website, Cable TV Chanel, Satellite TV Channel
Notable Organizations: Refinery29, HBO
At first glance, Dominique Druckman looks like your classic Los Angeles influencer. One look at her Instagram, where she currently stands at over 340K followers, and it’s all cool workout selfies, sunkissed bikini pics, and flowy covetable outfits in the desert. One of her photos even shows her laying in a pool of roses. “Actress. model. avocado hater. #blacklivesmatter,” reads her bio. It might come as a surprise, however, that the “pool” is actually an inflatable kiddie pool blown up in the back of a scruffy backyard. That picture of her eating decadent truffles and champagne at the Four Seasons? Also duped, courtesy of cocoa-dusted pads of butter, sparkling apple juice, and some regular person’s pool. That’s because there’s an important descriptor missing from her Instagram bio: fake famous. Starting in 2019, Druckman was part of a social experiment, documented by the new HBO documentary Fake Famous, released February 2 and available in Canada on Crave. The film, directed by technology journalist Nick Bilton, explores the cult of celebrity and the rise of the social media influencer, which is one of the most coveted jobs by teenagers today (a whopping 86% of young Americans, according to a report from Morning Consult). In Fake Famous, three people with small social followings audition and are then selected to be turned into successful influencers. In order to get them a following, Bilton buys them followers, hires bots to like and comment on their posts, and sets up elaborate shoots at both real and fake locations to create the illusion of luxury. The deceit proved to be too much and too fake for the other two subjects and they both quit pretty early on. Druckman, however, was the only one who stuck it out — and not only did she keep up the ruse, but actually has become a relatively thriving influencer because of it.
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